Thursday, June 5, 2008
Marketing Opportunities for Biotouch
From my point of view, an important way for the enterprise to sell its product and look for potential investors is to participate in events that allow the firm to exhibit its products and make the brand be known and recognized. This way potential investors or customers get to know the product that the brand is offering, and the applications of it. An important event that is coming soon is the EFIB2008, this could be a great opportunity for the enterprise to market itself and demonstrate the organization’s expertise in the field of biotechnology. What a better place to promote the product than these two days where most of the investors and customers will be gathered? I think this is a great opportunity to build networks and market the brand. The EFIB has opportunities for placing exhibition areas or sponsorship, this way the company profile could be raised and market opportunities could be created.